What is the best tactic for greatest return on your advertising dollars?
Advertising has changed significantly and continues to evolve. E-marketing is increasing in importance and traditional print and television marketing declines every day. E-marketing consists of all...
View ArticleCommunication – the Double Edged Sword
Communication is a key element of good marketing. If you are communicating effectively – you can cut right to the heart of the issue and give your target market exactly what they need. If your...
View ArticleStop! Before you hire a Social Media Guru – Read this.
Social media is the latest fad in marketing. Every business owner and manager I know is asking about social media. Unfortunately, they are asking the wrong questions. I am hearing questions such as;...
View ArticleWould you build your own house?
Marketing is probably one of the most talked about concepts, yet least understood activities in the world. My two boys are forever trying to prove how smart they are about marketing by telling me what...
View ArticleCommunication – the Double Edged Sword
Communication is a key element of good marketing. If you are communicating effectively – you can cut right to the heart of the issue and give your target market exactly what they need. If your...
View ArticleStop! Before you hire a Social Media Guru – Read this.
Social media is the latest fad in marketing. Every business owner and manager I know is asking about social media. Unfortunately, they are asking the wrong questions. I am hearing questions such as;...
View ArticleWould you build your own house?
Marketing is probably one of the most talked about concepts, yet least understood activities in the world. My two boys are forever trying to prove how smart they are about marketing by telling me what...
View ArticleEmail Marketing and Email Campaigns – Do they Work?
I am sure you have read about this marketing tactic. You probably have had it suggested to you by some marketing consultant (yes that may have even been me ). Set up a form on your website and collect...
View ArticleWordPress
WordPress is quickly becoming a standard web creation platform. It was originally a blogging platform. WordPress then added more functionality – the ability to have static pages and full featured...
View ArticleWhat does Consent mean according to the Canadian Anti-Spam Law
(The thoughts and ideas included in this article are based on my own personal interpretation of CASL and are not intended to provide advice. Discussion is encouraged on these ideas.) The CASL (Canadian...
View ArticlePreparing for Canada’s Anti-Spam Legislation – CASL
(The thoughts and ideas included in this article are based on my own personal interpretation of CASL and are not intended to provide advice. Discussion is encouraged on these ideas.) Canada’s Anti-Spam...
View ArticleWhat you need to know about the new Canadian Anti-Spam Legislation
(The thoughts and ideas included in this article are based on my own personal interpretation of CASL and are not intended to provide advice. Discussion is encouraged on these ideas.) The Canadian...
View ArticleLinkedIn Profile Tips
LinkedIn is the main business social network. Having an up to date and complete profile is key to getting results when using LinkedIn. LinkedIn is great for job search, business prospect research, or...
View ArticleCreating a Marketing Strategy
A marketing strategy is the steps you take from a marketing idea through planning, design and implementation and finally to results. Objectives and goals are critical to a successful strategy You need...
View ArticleThree Reasons you should have a Marketing Plan
Too often you are too busy doing what you do that you do not get time to do what really needs doing. As Marissa Mayer the CEO of Yahoo states, “The urgent can drown out the important.” Marketing is a...
View ArticleMarketing Sucks
“It’s talking people into buying shit they don’t really need. That’s marketing!” People think that marketing is all about getting people to do what they do not want to do. It does seem that way. Why...
View ArticleFacebook Page Organic Reach
Here is an amazing post full of great information from Mari Smith Post by Mari Smith.
View ArticleMore Facebook Page info from Mari Smith
Mari Smith reveals Facebook new video feature for pages. Very cool Post by Mari Smith.
View ArticleBusiness Logo Tips from Amber Cockwill
Amber Cockwill posted this on Facebook and it was such great advice I needed to re-post here! Design/Business Logo Tips – When having a logo created be sure of the following: 1) The logo needs to work...
View ArticleBusiness Community vs. Business Relationships
I have always stressed that business is about relationships. ‘It’s not what you know but who you know’ ‘People don’t care how much you know until they know how much you care’ A big part of my marketing...
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